The Address of Brand Success
Manufacturers currently get rear view mirror data that shows events that impacted the patient journey to get on medication. Often, the reason for not being able to act on this data is the time lag between the event itself and the analysis and insight required to act. This gap is a critical barrier on targeted and effective pull through activities. And when timeliness, completeness and accuracy of the data are addressed, the question becomes, how to display these billions of rows and columns so that all stakeholders can look at it and make sense of it? How can actionable insights be driven out of the data to help different teams understand what is happening out there? From simple questions like how many Patients in Queue do we have today? How can we help them? How many Active Patients do we have? How can we help maintain them Active? To more complicated questions around specialty pharmacy performance on a scorecard metric.
Diagram illustrates alerting different teams for a patient in queue that is about to be lost
When talking to manufacturers, we often hear that they want an out of the box, fast, patient and channel analytics and reporting solution that provides different organizations within the company a seamless access to the single point of the truth and get the information they need to know so that in near real time teams can take immediate actions to address issues associated with patient access to the brand.
To translate this, the ideal solution should:
- Be pre-configured, easy to navigate to reduce time and effort required by pharma’s internal personnel.
- Identify the problem, and provide the insight to specific patient journey steps and stakeholders and focus on context: whether the event observed at any particular specialty pharmacy is a one off outlier, or a pattern; whether the issue is specific to just that pharmacy or is it a recurring problem across specialty pharmacies; whether there is a pattern specific to a payer or a specific provider.
- Be able to provide different views for the same data. Most of the times, multiple teams need the same information but in different views to address their particular needs out of the data.
- Cloud-based. While this may not be a top priority to all stakeholders, cloud based solutions facilitate a seamless experience and faster response to the end user when interacting with their tool.
Today, thousands of users leverage the insights that ProMetrics’ platform supports. It offers role-based access to information, making it easy for multiple teams to view data from their angle and be able to get the required information in a timely fashion. Market Access teams depend heavily everyday on the Access and Reimbursement module to be able to identify providers with patients that are not getting smooth access to the drug and pull through. SP Account Mangers leverage bench-marking, and Score-carding to understand SP performance and SP data quality. Trade Executives enjoy high level Executive Summary insights on current week to improve patient experience, overall network health and drive revenue growth.
ProMetrics is firmly committed to advancing patient level data analytics while protecting patients’ privacy. All ProMetrics systems and processes are HIPAA compliant.